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The Virtual University, Pakistan’s first University based completely on modern Information and Communication Technologies, was established by the Government as a public sector, not-for-profit institution with a clear mission: to provide extremely affordable world class education to aspiring students all over the country.

Using free-to-air satellite television broadcasts and the Internet, the Virtual University allows students to follow its rigorous programs regardless of their physical locations. It thus aims at alleviating the lack of capacity in the existing universities while simultaneously tackling the acute shortage of qualified professors in the country. By identifying the top Professors of the country, regardless of their institutional affiliations, and requesting them to develop and deliver hand-crafted courses, the Virtual University aims at providing the very best courses to not only its own students but also to students of all other universities in the country.

Reasoning Based Sentiment Analysis of Social Media Data

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Author: NAUMAN RAZA


Citable URI : https://vspace.vu.edu.pk/detail.aspx?id=17

Publisher : Virtual University of Pakistan

Date Issued: 6/11/2014 12:00:00 AM


Abstract

The social media has intensely transformed the way people express facts and opinions. In addition to traditional products reviews at the merchant sites which have very limited data and use, people can now express their views on almost anything on the social media sites. For any organization (public or private), this new paradigm of social media contents is likely to replace the traditional methods i.e. surveys, focus groups or consultancy services in order to find masses public opinions about its products, services or institutions. Because extracting public opinions from social media can save both time and money, which by traditional ways are both time consuming and money exhaustive. Till now no known "aspect level sentiment analysis" research is conducted on social media contents. This research is the initial step for formulating a technique for aspects based sentiment analysis of social media sites especially Twitter. The proposed technique in this research will help companies to build new applications for social media or Big Data sentiment analytics. This research will help them evaluate their customer’s opinions about the products and services from different perspectives and levels.


URI : https://vspace.vu.edu.pk/details.aspx?id=17

Citation: Raza, N. (2014). Reasoning Based Sentiment Analysis of Social Media Data. Virtual University of Pakistan, (Lahore, Pakistan).

Version : Final Version

Terms of Use : All the material and results are copyright of Virtual University of Pakistan

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