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The Virtual University, Pakistan’s first University based completely on modern Information and Communication Technologies, was established by the Government as a public sector, not-for-profit institution with a clear mission: to provide extremely affordable world class education to aspiring students all over the country.

Using free-to-air satellite television broadcasts and the Internet, the Virtual University allows students to follow its rigorous programs regardless of their physical locations. It thus aims at alleviating the lack of capacity in the existing universities while simultaneously tackling the acute shortage of qualified professors in the country. By identifying the top Professors of the country, regardless of their institutional affiliations, and requesting them to develop and deliver hand-crafted courses, the Virtual University aims at providing the very best courses to not only its own students but also to students of all other universities in the country.

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INVESTIGATING THE ROLE OF TERAZOSIN, AN ALPHA ADRENERGIC AGENT IN ACETAMINOPHEN INDUCED-ACUTE LIVER INJURY AND CYP2E1 GENE EXPRESSION

Zoya Hashmat (Issue Date : 07-05-2019)

Liver is a principal organ that preserves the homeostasis of human body and performs many other functions including; detoxification of drugs, storing glycogen, regulating cholesterol and metabolism of urea. Liver injury induced by drugs is still a cr...


IN-VIVO STUDY OF ACUTE LIVER INJURY INDUCTION POTENTIAL OF ANTI-PSYCHOTIC DRUGS

Khadija Ahmed (Issue Date : 07-05-2019)

Liver is an essential organ that controls around various physiological functions such as production of bile, plasma proteins, and hormones aids in digestion and detoxification of drugs as well. Drug induced liver injury (DILI) is the principal cause ...


AN EFFICIENT CLUSTERING OF WIRELESS SENSOR NETWORK BY SPECTRAL GRAPH PARTITIONING

Sonia Sohail (Issue Date : 07-05-2019)

The past decade has observed the development of wireless sensor networks (WSNs) being used in a great number of applications. For the better routing and energy efficiency, WSNs are partitioned into clusters. Partitioning was done to minimize the dist...


AUTOMATED SERVICE QUALITY IN COMMERCIAL BANKING, CUSTOMER COMMITMENT AND THE MEDIATING ROLE OF CUSTOMER TRUST: A STUDY OF SOUTHERN PUNJAB

Shahar Yar (Issue Date : 25-02-2019)

This study explains the mediating role of customer trust while describing the relationship between automated service quality and customer commitment. Survey technique is used to collect data using an adopted questionnaire. Preacher and Hayes mediatio...


TREATMENT AND COMPARATIVE STUDY OF ANEMIA THROUGH PLANT ISOLATED COMPOUNDS WITH MODERN MEDICINE

Sana Fatima (Issue Date : 25-02-2019)

Purpose: The present work is the treatment and comparative study of anemia through plant isolated compounds as compare to modern medicine. Back ground: Anemia is one of the common disease affecting people of all ages associated with decrease in nu...


GENETIC STUDY OF SUSCEPTIBLE GENE INVOLVED IN KIDNEY STONE FORMATION IN PAKISTANI FAMILIES

Iram Lohdi (Issue Date : 25-02-2019)

In the gene vitamin D receptor (VDR) the polymorphisms have been reported by several studies to be linked with urolithiasis in various ethnic groups worldwide. This is preliminary report of investigating the role of VDR gene polymorphism in infantile...


MOLECULAR CHARACTERIZATION AND SEROPREVALENCE OF H9 AVIAN INFLUENZA IN NATIONAL ZOO AND LIVE BIRDS MARKET LAHORE DISTRICT AND AZAD KASHMIR

Kashaf Alyas (Issue Date : 25-02-2019)

Avian influenza virus (AIV) subtype H9N2 is greatly threatening to Pakistan poultry, even with stringent vaccination policies. Subtype H9N2 avian influenza viruses (AIV) continues to cause significant outbreaks in commercial and backyard poultry in P...


MEASURING THE IMPACT OF 3Ps of MARKETING MIX ON ONLINE CONSUMER BUYING BEHAVIOR: ATTITUDE AS MEDIATOR AND GENDER AS MODERATOR

Neelam Akbar (Issue Date : 25-02-2019)

Online consumer buying behavior is gaining significance in the field of marketing and advertising because it has changed the ways and techniques business adopt today for gaining market share with usage of web based techniques. The main purpose of cur...


IMPACT OF TECHNICAL KNOWLEDGE AND LEADERSHIP QUALITIES ON ERP IMPLEMENTATION PROJECT

Imran Sattar (Issue Date : 25-02-2019)

Project success is extremely important for companies dealing with different projects. Technical knowledge and leadership qualities are the two aspects that have remained unexplored with their combined effect on project success. The present research w...


IMPACT OF FREE CASH FLOW ON PERFORMANCE OF TEXTILE INDUSTRY IN PAKISTAN: A TEST OF FREE CASH FLOW HYPOTHESIS

Zohaib Fareed (Issue Date : 25-02-2019)

This study examines the impact of free cash flow on performance of textile industry of Pakistan, in the light of free cash flow hypothesis stated by Jensen (1986). A sample of sixty seven (67) textile companies listed at Pakistan Stock Exchange (PSX...


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